In January of 2020, I partnered up with Ryan Howes and his company Northern Vertical to rebrand his business and streamline his marketing messaging.
Prior to our work together, Ryan had two different logos, one that promoted his Integrative Health initiatives and the other for his Mountain Climbing Guiding offerings. As we started the journey to create his Marketing Plan, we decided that joining the two initiatives was imperative.
The original Northern Vertical logo had a rustic feel while the Health logo had a modern sleek design. One thing that was very import to Ryan in the NV logo was the shape of the mountain. In his Integrative Health logo the Delta held great significance to him.
I took the meaningful elements and designed a clean, sleek & modern logo that used the Delta to form the Mountain while being a part of the letter N to represent his company. Below in the top left, is the original Northern Vertical logo. In the top right is the original Ryan Howes Health logo. Below them is the final logo I designed for his rebranding.
After creating the perfect branding, together we crafted a clear and concise mission statement. I then redesigned his website to match the new branding with rewritten messaging in accordance with the Marketing Plan we had established. You can check it out here:
https://www.northernvertical.com/
